Transforming the Automotive Aftermarket: Asset-Based Commerce Approach Cuts Configuration-to-Order Time by 50%
BraunAbility, a Winamac, Ind., manufacturer of wheelchair-accessible vehicles (WAVs), was no different than other companies wrestling with the transition to digital commerce. The big question: How to transform and streamline purchasing for its wide distribution network of dealers and retail partners.
Challenge
Partners were challenged to configure and order vehicles because of a multi-step process that involved several websites, emails and phone calls. This lack of self-service capabilities made the buying journey complicated, slow and frustrating.
Solution
ForeFront delivered a new, asset-based commerce (ABC) approach to B2B that combined several systems into a single platform, and manages the asset or product lifecycle from purchase to maintenance to trade-in. Using Salesforce B2B Commerce Cloud, ForeFront leveraged its omnichannel capabilities and its configuration and order management modules to build sophisticated self-service functionalities. What’s more, the solution connected sales, order management, service and a partner loyalty program into a single, highly scalable, optimized and seamless solution.
Results
Today, BraunAbility offers its partners an easy-to-use order/configuration portal and a streamlined purchasing process. And the result is a better buying experience, improved partner service, and faster delivery of mobility vehicles and parts.
